did I really just spend that much money?!

I just bought a cell phone and it cost $189. it would have been free had I signed up to the sprint plan for 2 years. the funny thing is I've been a sprint customer for the past four or five years...why don't they reward that?...oh wait that's right cell phone business is all about acquisition not retainment...guess I should go and activate my damn expensive phone or something...ugh.